old spice x the witcher - s2

Old Spice signed a partnership with the hit Netflix show, The Witcher, but some quick internet research revealed that deodorant didn’t exist in those times. Some were lucky to even bathe at all.

Disgusting? Yes. Inspiring? Apparently, also yes. It led us to create an ode to one of the smelliest millenniums in human history and the ability to Smelleth Like The Show Thou Love with a limited line of deodorants that reeked of Yennefer’s Armpits, Geralt’s Bathwater, rotting corpse, or even horse ass, if one preferred.

The good scents were good. And the bad, down right rancid. Fans couldn’t get enough.

Role: Concept / Senior Art Director

CDs: Sara Phillips, Erik Fahrenkopf

Partner: Jason Scott

Director: Vedran Rupic