old spice thickening system

the way hair used to be…but now

Some might say we wrote a campaign with stylish pool parties, fondue, and testimonials from luxuriously thick-haired men in famous old Hollywood mansions for selfish reasons. That’s only partly true. We also pitched a yacht. Authenticity is important when going back in time to the golden era of hair - which happens to be now.

Role: Concept / Art Director / Writer

CDs: Erik Fahrenkopf, Max Stinson

Partner: Sarah Menacho

Design: Curtis Pachunka